放大圖片
■發展商想將互聯網置入手機,可以預見,手機的功能會越來越龐大。
在瞬息萬變、日新月異的科技世界中,有一項預測似乎無錯﹕手機業務龐大,而且越來越大。
世界經濟論壇的主持、《財富》雜誌的網絡及科技高級編輯柯克帕特里克表示:「全球超過30億人擁有手機,遠超個人電腦的數量。」
他續稱:「不久將來我們將會全都帶著視像手機,我們現在的手機將會變成網絡裝置,科技產業正迅速變成流動科技業。」
內地最大電訊商中國移動的總裁王建宙是最熱情洋溢的與會者,他表示中國有5億手機用戶,並正以每月600萬人次增長,手機未來將會繫於以全球定位系統衍生出來的「位置廣告」。
新力總裁斯特林格向王建宙表示:「5億手機用戶,若敝公司能向每位用戶賣出一首歌,便可以收支平衡。」但斯特林格亦慨嘆:「主導手機世界的年輕人不喜歡廣告。」
Google的總裁施密特亦對手機業感樂觀,預言將會有「巨大變革」。他說﹕「廣告能在互聯網流行,顯而易見亦能在手機網絡辦得好。」
他續稱:「我們需要創造一個框架,讓有創意之人能創出令人難以想像的手機軟件。這樣就會再造出一個互聯網,再造出一個電腦故事,這將令人興奮。這將在明年發生,將會驚天動地。」 羅國偉 資深翻譯員
美聯社
註 解
(1) World Economic Forum: 世界經濟論壇,每年1月都在瑞士東部小鎮達沃斯開幕,全球政要名人都會出席,商討全球面臨的問題和挑戰,並促進國際經濟合作與交流。隨著論壇影響的不斷擴大及與會者層次的提高,世界經濟論壇已被認為是「非官方的國際經濟最高級會談」。
Video cell phones on the market soon
At a time of dizzying uncertainty and constant innovation, one prediction seems certain: the mobile phone business is big and getting even bigger.
"There are more than 3 billion people with cell phones," far more than there are personal computers, said (1) World Economic Forum's moderator David Kirkpatrick, the senior editor for Internet and technology at Fortune Magazine.
"It will not be long before we are all carrying video (transmitting) cell phones. What we now call the cell phone is becoming the de facto Internet device. The technology industry is rapidly becoming the mobile technology industry."
Wang Jianzhou, whose company is the largest mobile provider in China, was the most ebullient panel member, noting that China boasts a half billion mobile users and is adding to the number at a rate of 6 million per month. The future, he suggested, was with "location advertising" enabled by the devices' global positioning system.
Sony chief executive Stringer turned to Wang: "With 500 million phone users, if I could sell you one song to each of your users my music company would finally break even.""The world that uses mobile phone, which is young people, don't like advertising,"Stringer lamented.
Eric Schmidt, the chief executive of Google, was upbeat, predicting "a huge revolution."
"It seems obvious that advertising, that works so well on the traditional Internet, should also work well on the mobile Internet. " he said.
"We need to create that framework in which the really creative people can build (mobile) applications that none of us can even imagine. That is the recreation of the Internet, the recreation of the PC story and it's very exciting. It'll happen in the next year. It will be big." AP
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