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2020-11-13

ªñ¤é¥ÍªG¨t¦C´¼¯à¹q¸Ü¤S±À¥X·s«¬¸¹¡I·íµM®ð¶Õ¤£´_·í¦~«i¡AÀ³Ãø¦A»´©öcorner the market¡]ÃbÂ_¥«³õ¡A´N¦n¹³±N©Ò¦³¶R®a­¢¨ì¦º¨¤¡A²´«e¥u¦³¤@¦ì½æ®aªº³fª«¡^¡C¦ý¯à§_¦b¬Ì±¡¤U¦A³Ð¼ö¼é¡A´N­n¬Ý¬ÝªG°g©¾¤ß«ü¼Æ¡C ·íµM¡A¦¨¥\«Ø¥ß¦WµP¨Ã«D¤@®É¤T¨è¤§¨Æ¡A­I«áªº¥«³õÀç¾P¡]marketing¡^¤§¹D³Õ¤jºë²`¡C

¦³®É²£«~©Ê»ù¤ñ°ª¡A«oµL¤H°Ý¬z¡H¥i¯à¬O±w¤F¡uÀç¾Pªñµø¯g¡v¡JMarketing Myopia¡C«¢¦ò°Ó¾Ç°|¦æ¾P¾Ç±Ð±ÂTheodore Levitt¦b1960¦~¤w´£¥X³o¦³½ì»¡ªk¡A«ü¥ø·~¦n¦ü±w¤Fªñµø¯ë¡A¤í¯Ê»·¨£¡A¥uª¼¥Ø°l¨D²£«~µw¥ó¤Wªº©Ê¯à¡A«o©¿²¤¤F³Ì­«­n¤@Àô¡JÅU«È»Ý­n¡C¥¿©Ò¿×¡JCustomer is always right¡IÅU«È¥Ã»·¬O¹ïªº¡I

°£«D......¬Ougly / tough customer¡I·íµM¤£¬O¹³¡u¥~»ª¨ó·|¥D®u¡v¯ëª[µøÅU«È¥~ªí¡CUgly customerªx«üÃøÄñ¤H¤h¡B³Â·Ð¤Í¡C¬Û¤Ï¡Aa cool customerªx«ü§NÀR¦æ¨Æ¡B±q®e¤£­¢¤§½ú¡JShe just bought this new apartment all in cash! What a cool customer!¡]¦o¥Î²{ª÷¤@®ð¶R¤U³o·s¼Ó©Ð¡A¯u»¨²n¡I¡^¦ýa cool customer¥ç¥i±a¦³¶S¸q¡JMy boss is such a cool customer that he often claims the glory of his subordinates. ¡]¤W¥q«pÁy¥Ö¨ì¤@­ÓÂI¡J±N¤UÄÝ¥\³Ò¥þÂk¦Û¤v¡I¡^

±w¤Wªñµø¤w½Ñ¦h¤£«K¡A±w¤W¡uÀç¾Pªñµø¯g¡v«áªG§ó³ô¸·¡C¥ø·~©¿²¤¦æ¾Pµ¦²¤¡A¾É­P¥«³õ©w¸q¹L©ó¯U¹i¡A¦p¦¹ªº¥Ø¥úµu²L¡A¥i¥Îshort-sighted¡Bnear-sighted©Îinward-looking¡]¥u¦V¤º¬Ý¡B¹ï¥~¬Éºz¤£Ãö¤ß¡^¡C¥ç¥i¥Î¦Wµütunnel vision¡A´N¦p¦bÀG¹D¤¤µø³¥¥u¦³¤@¤è¬}¤f¡A¥HºÞ¿s¤Ñ¡A¤£Ä@±µ¨ü¥L¤H·Qªk¡JThe boss really has tunnel vision about marketing. He sees no reason to change anything.¡]¦Ñ²Ó¹ï¥«³õ¾Ç¥u¦³¤@¤Õ¤§¨£¡A¬Ý¤£¥X»Ý­n§ïÅÜ¡C¡^

¥ø·~¿ù±Nºë¤O¥þ©ñ²£«~©Ê¯à§Þ³N¤W¡A¤Ï¦Ó¦]¬°¥«³õ»Ý¨D§ïÅܦӳॢÄvª§¤O¡CÀç¾Pªñµø¯g©¹©¹Åܦ¨¤£ªv¤§¯g¡A¤°»òÃĪ«¤]±Ï¤£¤F¡A³Ì²×Åܦ¨ a drug on the market¡Aº¢¾P²£«~¬O¤]¡C§óÄY­«ªº¥i¯à¥þ³Q¥«³õ²^¨O¡Athe bottom falls / drops out of the market¡C¨Ò¥y¡JThe bottom dropped out of the landline phones market, when mobile phone arrived on the scene.¡]¤â´£¹q¸Üªº­±¥@²^¨O¤F©Tºô¹q¸Ü¡C¡^

³Ì«á¤@´£¦³Ãömarketªºpreposition¡]¹ï¡A´N¬O¨º¨Ç¹³»¨ªù¤@¼Ë²`¦ü®üªºin / on / at«e¸mµü¡^¡C¦pªG§A¯uªº¨­³B¶W¯Å¥«³õ¡A¤S·Q¸ò¤Í¤H¬ù¦n¬Û¨£¤§³B¡A·íµM¥i¥H»¡I'm now at / in the supermarket in your neighbourhood.¡]§Ú²{¨­³B§A®aªþªñªº¶W¥«¡C¡^

¦ý­nª`·N¡Jin the market¡]for something¡^¤S¦³¡u«Ü·Q­n§a¡v¤§·N¡JI'm in the market for a new phone¨Ã«D§A¯uªº¨­¦b°Ó©±¡A¦Ó¬Oªí¹F§A«D±`´÷¨D¤@³¡·s¹q¸Ü¡C¬Û¤Ï¡JI just had a horrible break-up; I'm not in the market for a girlfriend just yet.¡]¤~­è¤À¤â¡A¥¼¦³¤ß±¡§ä·s¤k¤Í©O¡C¡^

¤S­nª`·N¦³on the market¸Ñ¥X°â¡B¤W¥«¤¤¡JIt may not be a good time to sell but they still put the house on the market. ¡]ÁöµM¥«¹D§C°g¡A¦ý¥L­Ì¤´§â¼Ó¦t©ñ°â¡A¸Õ¸Õ¤ô·Å¡C¡^

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